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Florentino was a man that let love drive his life until he was finally accepted by the one he loved. Florentino lived his life in pursuit of obtaining love from Fermina Daza. Florentino was never able to forget Fermina no matter what happened to him. Florentino spent most of his time thinking about Fermina and trying to keep his life moving forward. Florentino enjoyed a very successful life aided by his Uncle. Florentino would eventually become the owner of the River Company but would never be able to be happy because of the hole left in his heart by Fermina Daza. Throughout Florentino's years he would have many mistresses to try to fill the void in his heart but was never able to until Fermina finally accepted Florentino's love for her.